Author: Paul Garcia

Writing website content is a common roadblock. It causes delays. Website owners don’t know what to write. If you’ve ever been in this position it’s totally understandable. You’re probably not a professional writer or marketer. You’re busy running your business. For those who have no idea where to start; most business and marketing website pages…

If you want a reliable way to grow your business that’s not dependent on the whims of another company, you might be making a critical mistake without even realizing it. People are getting canceled. Websites are being wiped from search results. Social media accounts are being closed or suspended. Sometimes people lose their ability to…

If content is going to be part of your marketing strategy, you need to chart your path well in advance. Way before you write a single word. Publishing regular content, that your visitors actually want to read, works way better than publishing random inconsistent content. It’s helpful when there’s a method to the madness! So…

To be effective your website needs to be simple, clear, and easy to navigate. That means every page needs to have a clear purpose. Remember, your website is primarily a communication tool. The online salesman for your business. So every piece of content should support that purpose. Your content doesn’t need to be exhaustive, and it…

Whether you know it or not, you’re probably loyal to a brand or two. Brands you continuously buy no matter what. You probably buy from them despite other options, and lower prices offered by their competition. Those things don’t matter to you because you buy your favorite brands for emotional reasons. Brand loyalty is the dedication…

Think about the last time you went into a retail store. Every square foot of the store, besides the aisles, was probably being used to sell something. Every shelf was stacked with products or advertisements Every end-cap was packed from top to bottom Every checkout lane was full of drinks, snacks, and electronics They used…