Category: General

Back in the pre-Internet days, business was secretive. People tried to prevent others from learning too much about how their business worked. They carefully guarded their processes and procedures. Their trade secrets. But things are shifting. Business building is done in public now. Being an authority, and thought leader is the new game. What it…

People do business with those they know, like, and trust. Imagine this scenario: You sign on to Linkedin. The little red message notification badge lights up. Someone wants to talk to you. You get that hit of dopamine. You suddenly feel important. You open the messenger and see it’s from someone you don’t remember connecting…

Starting a business is risky, uncertain, uncomfortable, and sometimes scary. So self-management is part of the entrepreneurial journey. Learning to deal with discomfort, risk, and uncertainty is critical for an entrepreneur. We knew this going in. As entrepreneurs, we show up and take responsibility for ourselves. We set our own schedule We prioritize our own…

To get more leads and sales from your website, you can’t just haphazardly throw it out there and expect it to work. You need a plan. Every page—every piece of content—needs a specific reason for being. They need to support the goal of your website. The copy, design, and visuals should guide the visitor to…

You’re a professional. You know your product or service inside out. Right? But how well do you know the people you sell to? Their deepest fears, desires, hopes, and dreams? Do you know the emotional reasons they buy? Do you know what they actually buy? A couple of classic marketing quotes will help illustrate my point: Elmer…

After college, when I learned to dress well, I was shocked at the impression clothing made on people. At how many comments it gets when done well. At first, it made me uncomfortable; I wasn’t used to standing out. But I couldn’t ignore the effect it had on people. The assumptions they made about me.…